Amanda joins the team with an extensive background of marketing, communications, retail and human resources. She is responsible for orchestrating marketing strategy, increasing corporate brand awareness, event and trade show endeavors, monitoring industry trends, along with all internal and external communications for the company.

Prior to Sweetwater Capital, Amanda worked across multiple industries, from medical device manufacturing and computer software development firms to big box retail organizations. Her experience across these platforms provides her a solid foundation to further establish Sweetwater Capital as an industry leader and help achieve greater business results.

Amanda received her bachelor’s degree in journalism and mass communications from the University of South Carolina. She is an active member of the American Marketing Association – Triangle Chapter and during her down time, Amanda spends time with her husband, son and their energetic yellow lab.

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